This is totally random, I know, but this morning when I checked my Twitter feed there were a bunch of comments on and links to articles about cupcakes, including this one .
All the cupcake hoopla gave me pause. What’s the big deal about cupcakes?
When I was a kid, cupcakes were simple. Usually, but not always from a box, with plain frosting. Sprinkles if we were lucky. Most of the time, they looked like this:
Which seemed perfectly fine to us, as kids. And as an adult, I still see this as perfectly fine. I’m looking for a small treat, not a life changing epicurean adventure.
But now we don’t have cupcakes.
We have cupcakes.
We have websites devoted to the baking and decorating of cupcakes, we have bakeries that specialize in the art of the cupcake, and we have a TV show illustrating the competitive nature of said creations.
We have cupcakes that look like this:
And even in the local grocery store it’s hard to find a plain old vanilla cupcake. Or even chocolate.
Everything is fancy – Double chocolate brulee, Vanilla lavender, Tequila lime.
What was wrong with the cupcake? Why did we suddenly feel the need to elevate such a simple treat to something so pretentious?
Were kids complaining?
Or maybe it’s the adults. Perhaps we are compelled by some unknown factor to ingest 3/4 of our daily caloric intake in a single treat. A sub-conscious desire for Type-2 diabetes, perhaps?
Whatever it is, I feel bad for the little cupcake. No one thinks he’s good enough anymore. Poor little buddy.
I miss him.